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This web page friendshipvillageiowa.com had the following on the web page, "We dont have residentswe have family! Within hours of moving in, you will have met your neighbors if you didnt already know them, the folks down the hall, and some staff members." Our analyzers saw that the webpage said " They quickly become another family." The Website also said " Read More! While many retirement places claim an active social calendar, Friendship Village backs it up with space for hobbies, organized tournaments, overnight and day trips, trained wellness coordinators and much more." The website's header had independent living as the most important optimized keyword. It is followed by retirement living, assisted living, and nursing home which isn't as highly ranked as independent living. The next words friendshipvillageiowa.com used was skilled care. rehab care was included but will not be seen by search engines.